Influencer Marketing- Yes, it's still a huge deal!
Influencer marketing is still a really hot trend in digital marketing today, and for good reason. It allows brands to connect with their audience in a genuine and impactful way, just as UGC but bigger production and reach. Recently, we at Palma Content Studio had the pleasure of connecting and working with Sandhra Johnsson, one of Sweden's top beauty influencers, to create some amazing content for her Instagram account. And let's just say- The results were phenomenal!
Meet Sandhra Johnsson: Your go-to beauty Star
Sandhra Johnsson is a well-known name in Sweden's beauty and hair industry. She’s an ambassador for big names like Redken and L’Oréal and has a great community on Instagram. Sandhra’s audience loves her for her authentic and inspiring beauty tips. When we got asked to team up with her, we aimed to a special content that would resonate deeply with her swedish followers. The main highlights of our service was a reel we produced for Sandhra’s Instagram - a tutorial reel in Swedish, focusing on swedish midsummer beauty tips. The reel showcased Sandhra's genuine feeling in creating engaging content, which in return, captivated her audience .In less than 48 hours, it racked up over 200,000 views! Since she is an ambassador for world leading brands, imagine what this reel will do to there sales, even if the focus on the reel was something completely different and not a product focused content. So its not just about a product, its about the trust that the influencer gains with there audiance.
Why Influencer Marketing Matters
Influencer marketing works because it builds on the trust and connection influencers have with their followers. When someone like Sandhra recommends a product, her followers listen and are more likely to try it out. This isn’t just our opinion; according to This isn’t just our opinion; according to the Influencer Marketing Hub, companies can see up to $18 in return for every $1 spent on influencer marketing. That’s a huge potential return on investment!
How Palma Content Studio Can Help
At Palma Content Studio, we’re passionate about helping brands succeed with influencer marketing and we also collabarate with influencers who needs a great creative direction. Our team has top-notch expertise from the Berghs School of Communication in Stockholm. We offer a range of services to ensure your campaign, weither your a brand ready to sky-rocket your product or an influencer looking for a content and creative partner to help you with your collaborations.
We ensure your campaigns are a success, from photography and videography to storyboard creation and creative direction.
Let's Work Together
At Palma Content Studio, we’re dedicated to creating impactful campaigns that deliver real results.
Let’s start creating something amazing together!